Markup Calculator
Calculate markup percentage and selling price based on cost. Convert between markup and margin for optimal pricing.
Calculate Selling Price
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Pricing Analysis
Selling Price
$0
Markup Percentage
0%
Profit Margin
0%
Gross Profit
$0
Markup vs Margin
Markup
Based on cost: (Selling Price - Cost) ÷ Cost
$50 cost + 50% markup = $75 price
Margin
Based on price: (Selling Price - Cost) ÷ Selling Price
$75 price = 33.3% margin on $50 cost
Common Markup Percentages
| Industry | Typical Markup | Resulting Margin |
|---|---|---|
| Retail (general) | 50% | 33% |
| Clothing | 100% | 50% |
| Jewelry | 100-200% | 50-67% |
| Furniture | 40-60% | 29-38% |
| Electronics | 10-20% | 9-17% |
| Groceries | 15-20% | 13-17% |
Markup Formulas
- Selling Price: Cost × (1 + Markup%)
- Markup%: (Selling Price - Cost) ÷ Cost × 100
- Margin%: (Selling Price - Cost) ÷ Selling Price × 100
- Convert Markup to Margin: Markup ÷ (1 + Markup)
- Convert Margin to Markup: Margin ÷ (1 - Margin)
Pricing Strategy Tips
- Research competitor pricing
- Consider perceived value, not just cost
- Factor in all costs (overhead, marketing)
- Test different price points
- Use psychological pricing ($99 vs $100)